Donor Lifetime Value & Relationship-Based Fundraising
If you work in the nonprofit sector, you’re likely no stranger to donor attrition issues. So many of the common setbacks faced by fundraisers today stem from a common misunderstanding: the idea that campaigns, not individuals, raise funds and drive revenue.
The truth is, evaluating the success of your fundraising on a campaign-by-campaign basis robs you of valuable, measurable insight into donors’ long-term giving habits. In this guide, we discuss a groundbreaking, highly effective, data-driven approach to disrupting and reimagining fundraising strategies.
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The transition away from segmented, campaign based metrics towards a holistic, Donor Lifetime Value (DLV) approach
Integrating gift data across siloed campaigns, and ways to capitalize on that information
Maximizing the total lifetime value of current contributors and reducing overall fundraising attrition through an overhauled approach to targeting